Laurent Marcoux took the highly recognizable Apple logo and gave it a re-design after redone the death of Steve Jobs. Dubbed 'iSad,' this logo shows how corporate logos can still keep their charms after being updated by consumers themselves. Good graphic design should resist time and be upgraded. The logo can then be used as a way for consumers to talk to the brand. They will twist it, change it, color it, etc.
With the Internet and social networking tools like Twitter (which was engulfed by the announcement of Jobs' death), people enjoy re-defining boundaries and innovating. They want a new type of graphic communication. They want to decide what’s hot or not… So? Well, Laurent Marcoux shows that your brand is now their brand, it is now the brand of everyone, so make sure your logo is up-to-date, clever and upgradable!
Obituary Logo Re-Designs
'iSad' by Laurent Marcoux Changes Apple's Corporate Symbol and Meaning
Trend Themes
1. Consumer-driven Logo Updates - Consumers now have the power to update and modify corporate logos, creating a new type of graphic communication.
2. Timeless Graphic Design - Good graphic design should resist time and be easily upgradable to maintain consumer engagement.
3. Boundaries and Innovation - With the Internet and social networking tools, people are re-defining boundaries and innovating in the field of graphic design.
Industry Implications
1. Brand Design - Re-designing and updating corporate logos to be consumer-driven and easily upgradable.
2. Graphic Communication - Creating new forms of graphic communication that are determined by consumers and allow for personalization and modification.
3. Social Media Marketing - Using social networking tools like Twitter to engage with consumers and allow them to have a say in determining what is 'hot' in graphic design.