Since the collection was just revealed, it only seems appropriate that the Jimmy Choo UGG ad is hot on its heel. Starring the beautiful model Amber Valletta, who recently posed for Jimmy Choo's fall 2010 ad campaign, the ad presents her inner biker through a few badass looks.
Photographed by Ines Van Lamsweerde and Vinoodh Matadin in front of the St. Regis hotel in New York City, the Jimmy Choo UGG ad shows just how upscale this brand is through its prints. Throw in a little attitude, and you have yourself a winner.
Badass Boot Campaigns
The Jimmy Choo Ugg Ad Stars Model Amber Valletta
Trend Themes
1. Printed Boot Trends - Disruptive innovation opportunity: Develop new printing techniques and patterns for boots to capitalize on the popularity of printed footwear.
2. Model-driven Advertising - Disruptive innovation opportunity: Create innovative ad campaigns that feature well-known models, leveraging their influence and appeal.
3. Luxury Streetwear - Disruptive innovation opportunity: Combine high-end fashion brands with streetwear styles to appeal to a wider range of consumers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce new boot designs and styles to the market in line with emerging fashion trends.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop creative and engaging ad campaigns that capture consumers' attention and make an impact.
3. Apparel Manufacturing - Disruptive innovation opportunity: Collaborate with luxury fashion brands to produce high-quality streetwear collections that merge fashion and comfort.