The Jil Sander Spring/Summer 2014 campaign works with superimposed imagery. Photographer David Sims placed images of models Edie Campbell and Ben Waters on top of mismatched pictures, offering up unusual juxtapositions that fit expertly well together despite the unlikely pairings.
Displayed alongside the artistic work of Sims is Jil Sander's current collection. While the entire series is not displayed, Campbell and Waters sported floral patterned two piece suits, silver-hued metallic print purses and button up sweaters lined with plaid prints.
In addition to the superimposed motif, there is palpable 1970s theme that abounds this production. Short crop black hair cuts and faded orange hues speak to the time period and its fashion cues that are continuously relevant.
Superimposed 1970s Fashion Campaigns
The Jil Sander Spring/Summer 2014 Ads Cut Up Fashion Imagery
Trend Themes
1. Superimposed Imagery - Opportunity for brands to use superimposed imagery in advertising campaigns to create unusual juxtapositions and capture consumer attention.
2. Mismatched Fashion - Potential for brands to incorporate mismatched fashion elements for a unique and eye-catching aesthetic.
3. 1970s Revival - Growing trend of incorporating 1970s fashion cues in modern designs to appeal to nostalgia-driven consumers.
Industry Implications
1. Fashion and Apparel - Fashion brands can explore using superimposed imagery and mismatched fashion aesthetics to stand out in a crowded market.
2. Advertising and Marketing - Opportunity for advertising agencies to offer creative solutions using superimposed imagery and 1970s inspired visuals.
3. Photography and Art - Photographers and artists can experiment with superimposed imagery and reinterpretations of fashion styles from different decades.