AMYO is a jewelry brand focused on creating high quality pieces and style staples. Gina Nam, the brand's founder, pivoted her brand amid the pandemic to meet consumer needs, especially with the launch of the jewelry safe hand sanitizer.
Gina noticed that the hand sanitizer offered on the market tarnished jewelry, prompting her to create her own using jewelry-safe ingredients. The spray is crafted with purified water and organic essential oils, making it safe to use on hands, products, and surfaces. The jewelry safe hand sanitizer is available to purchase on the AMYO platform and is sold in 2fl oz/60ml bottles, one for $9 and a pack of three for $24.
Alongside the new jewelry safe hand sanitizer, the brand is pivoting to focus on creating minimalist and evergreen piece. With that said, AMYO has "decided to create all modular designers including the signature O Collection, sustainability."
Modular Sustainable Jewelry
Jewlery Brand AMYO Debuts New Pieces and Jewelry Safe Hand Sanitizer
Trend Themes
1. Sustainable Jewelry - Opportunity for jewelry brands to pivot towards creating more sustainable and eco-friendly pieces.
2. Jewelry-safe Sanitizers - Opportunity for brands to capitalize on consumer demand for sanitizers that are safe for jewelry and other accessories.
3. Modular Designers - Opportunity for more brands to pursue modular designs, allowing consumers to mix and match to create unique looks.
Industry Implications
1. Jewelry Industry - Brands within the industry can consider adopting sustainable practices, such as using eco-friendly materials and creating timeless designs.
2. Health and Wellness Industry - Opportunity for brands within the industry to create more jewelry-safe sanitizers to meet consumer demand.
3. Sustainability Industry - Jewelry brands looking to pivot towards more sustainable practices can seek out partnerships within the industry to achieve this goal.