Volkswagen has generated tons of buzz at the 2012 Detroit Auto Show with its E-Bugster concept, but it's the Jetta Hybrid that should really be getting everyone riled up. The Jetta Hybird debuted alongside the E-Bugster and, unlike its fancier cousin, is actually set to go into production sometime soon.
The new Jetta puts out 170 horsepower, gets 45 miles per gallon and can achieve a speed of zero to 60 in less than 9 seconds. The gas engine is coupled with a 27KW motor that saves on electricity use thanks to regenerative breaking technology. The Jetta Hybrid may not be as sleek or sexy as the electric Bug, but it is more practical and closer to hitting the showroom and the streets.
Smart Sustainable Sedan Makeovers
The Volkswagen Jetta Hybrid Debuts at the 2012 Detroit Auto Show
Trend Themes
1. Smart Sustainable Sedan Makeovers - Opportunity for automobile manufacturers to invest in sustainable sedan makeovers to cater to the growing demand for environmentally-friendly vehicles.
2. Zero to 60 in Less Than 9 Seconds - Opportunity for automakers to develop hybrid cars that combine power and speed while still being eco-friendly.
3. Regenerative Breaking Technology - Opportunity for car manufacturers to incorporate regenerative breaking technology in their vehicles to increase energy efficiency and reduce electricity use.
Industry Implications
1. Automotive - Automotive industry has the potential to design and manufacture smart sustainable sedans to meet the increasing demand for eco-friendly vehicles.
2. Electric Vehicles - Electric vehicle industry has the opportunity to develop and market electric sedans that rival the speed and power of traditional gas-powered cars.
3. Energy Efficiency - Energy efficiency industry can contribute to the development of regenerative breaking technology and other energy-saving innovations in the automotive sector.