Japanese streetwear brand A Bathing Ape (BAPE) has teamed up with Canadian singer-songwriter Jessie Reyez to release a one-of-a-kind clothing collection. The collection will include a wide range of items and looks including all-new t-shirts, tank tops, six-pocket cargo pants, and an exclusive 'BAPE STA Mid' sneaker.
All of the tanktops don Jessie’s FMLY label printed on the chest. A standout item in the capsule is the purple 'COLOR CAMO' tee – an oversized fit printed with the classic BAPE shark logo in bright yellow. Meanwhile, the 'BAPE STA Mid' sneaker comes in a far more subdued colorway that blends tonal browns with whites. The shoe will also have Jessie's motto "Be Real Or Die" printed on its strap. Certainly, fans of the Grammy-nominated singer will be excited to see her debut new looks with a major streetwear brand.
Camo-Centric Womens Streetwear
BAPE Partners With Jessie Reyez To Launch a New Fall Collection
Trend Themes
1. Camo-centric Streetwear - Opportunity for collaborations between popular clothing artists and streetwear brands to create unique capsule collections.
2. Celebrity-branded Clothing - Opportunity to partner with up-and-coming musicians or celebrities to create signature clothing lines.
3. Customized Shoe Designs - Opportunity to add personalized branding on sneakers to create limited edition shoe collections.
Industry Implications
1. Fashion - Fashion brands can collaborate with artists or musicians to capture a new market of fashionable streetwear enthusiasts.
2. Music - Up-and-coming musicians can collaborate with streetwear brands to create unique merchandise to market their brand.
3. Footwear - Sneaker brands can expand their offerings by collaborating with entertainment figures and customizing their designs with unique branding.