Jessie Craig's 'Lolita' collection is completely saturated with color (and an obvious attention to aesthetic). This young photographer is a Canadian and currently based in Paris and London.
Her Lolita shoot captures the brightness innocence while at the same time hinting towards a more mature and sexual undertones. Check out the gallery to see the collection for yourself and visit her sites linked below for more amazing shots.
Implications - One of the most effective ways a company can increase brand awareness is by investing in advertising that features unvarnished sexuality. By proudly highlighting sexually charged images their marketing, the company will draw attention from consumers and critics of the ad's content, creating a polarizing discussion that keeps the brand's name in the forefront.
Color Saturated Shoots
Jessie Craig Shoots a Not-So-Innocent ‘Lolita' Collection
Trend Themes
1. Sexualized Advertising - Companies investing in advertising featuring sexuality will draw polarizing attention from consumers and critics, increasing brand awareness.
2. Color Saturated Photography - The use of bright colors in photography and art can create a visually striking and attention-grabbing aesthetic.
3. Mature-themed Innocence - The combination of innocence with mature undertones in art and fashion can create a provocative and thought-provoking narrative.
Industry Implications
1. Advertising - The advertising industry could take advantage of the polarizing effects of sexualized advertising to increase brand awareness.
2. Photography - The photography industry could explore the use of bright, color-saturated themes to create visually striking artwork.
3. Fashion - The fashion industry could experiment with combining innocence with mature undertones to create provocative and thought-provoking collections.