Jeremy Gutsche was recently interviewed for the cover story of Nine to Five Magazine, a piece in which Jeremy outlined the financial reasons behind the 80s revival in pop culture.
In the Nine to Five Magazine cover story, Jeremy Gutsche had this to say about the 80s revival: "The financial crisis is impacting fashion in a couple ways: First, in times of economic gloom, people turn to the cheerful things in life, like comedy movies, and bright, bold fashion. The latter opens the door for the 80s. The second is that credit crunched fashionistas find ways to look unique on a budget, and that means either homemade accessories or vintage couture. When enough early adopters find themselves in the above scenario, a wave of colourful vintage splashes upon us, and in this case, that means the 80s."
Check out the full Nine to Five Magazine article at the link below.
Nine to Five Magazine: Jeremy Gutsche on 80s Revival During the Recession
Nine To Five Magazine: Jeremy Gutsche On 80s Revival During The Recession
Trend Themes
1. 80s Retro Fashion - Fashion industry can capitalize on the financial crisis and credit crunch by promoting vibrant and bold 80s fashion revival which eventually attracts consumers of all ages.
2. Vintage Couture - Fashion industry can promote vintage couture as a fashionable alternative for budget-conscious consumers seeking to look unique and stand out from the crowd.
3. Comedy Stores - Comedy industry can promote comedy movies or content as an escape for people during economic downturns, an opportunity which could drive up revenue for performers and movie studios.
Industry Implications
1. Fashion - The fashion industry can tap into early adopters who are looking for unique and budget-friendly options, and make 80s retro and vintage couture fashion more accessible and affordable.
2. Entertainment - The entertainment industry can market comedy content as a means of escapism during tough financial times, driving up revenue for performers and movie studios.
3. Retail - Retail industry can use the 80s revival trend to boost sales of products that resonate with consumers such as decorations, toys, and other accessories that bring back memories of the era.