On June 30th, Jeremy Gutsche appeared on BNN for the 7th time to discuss Sir Richard Branson as a brand.
Can the man be separated from the brand? In a conversation with Simon Houpt, advertising and marketing reporter for the Globe and Mail, Gutsche discusses the answer to this question. He points out that when it comes to brand association and "preference," Branson has certainly succeeded with Virgin, and has managed to create a brand with which consumers may identify.
Watch the full clip on BNN!
BNN: Jeremy Gutsche on Branson as a Brand
Jeremy Gutsche Branson As A Brand
Trend Themes
1. Brand Association and Preference - Consumers are increasingly loyal and trust brands they can identify with and associate with positive experiences, making brand association a key trend in marketing and advertising.
2. Personal Branding - Personal branding has become a critical aspect for professionals and entrepreneurs, particularly with the rise of social media as a means to create, market and build a brand identity.
3. Celebrity Influence on Brands - Celebrity influence can have a powerful impact on brand identity, communication and marketing strategies, as brands seek to leverage the popularity and credibility of famous personalities.
Industry Implications
1. Advertising and Marketing - Opportunities for innovation and development in advertising and marketing as companies seek to align themselves with popular brands and personalities based on consumer preferences.
2. Social Media - Opportunities for innovation and development in social media marketing, influencer marketing, and personal branding platforms as individuals and brands look to build and leverage personal brands.
3. Entertainment Industry - Opportunities for innovation and development in the entertainment industry as celebrities and industry leaders look to expand their personal brands, while companies seek to leverage that brand power to promote their products or services.