For her series 'The Scavenger: Adventures in Treasure Hunting,' photographer Jenny Riffle followed Riley, a modern-day treasure hunter.
Inspired by the likes of Huckleberry Finn and Tom Sawyer, Riley roams through forests and beaches armed with a metal detector, his military jacket and deer-hunter cap.
Though looking for hidden, or perhaps forgotten, treasure is an unusual hobby -- it's no stamp collecting, that's for sure -- it has a distinct, even whimsical appeal. In fact, Riley notes that his bizarre pastime reflects his romantic view of life. By focusing on a singular aspect of his life, and excluding the rest of his daily activities, Riffle succeeds in creating a "larger than life character," one who occupies a space somewhere between reality and fantasy.
Treasure Hunter Photography
Jenny Riffle Photographs the Adventures of a Modern Treasure Hunter
Trend Themes
1. Outdoor Adventure Photography - Opportunity for photographers to capture unique outdoor experiences and hobbies like treasure hunting and metal detecting.
2. Unique Hobby Trend - A trend in unique and unusual hobbies like treasure hunting, creating new business opportunities for equipment, travel, and retail industries.
3. Whimsical Characterization Trend - A trend in creating larger than life characters by focusing on unique aspects of their lives, opening new opportunities in media and entertainment industries.
Industry Implications
1. Outdoor Equipment Industry - Opportunity to create specialized equipment for treasure hunters and metal detectors that can withstand different terrains and conditions.
2. Travel Industry - Opportunity to create travel packages and tours for treasure hunters to explore different parts of the world and uncover unique artifacts.
3. Retail Industry - Opportunity to create specialized retail stores and e-commerce platforms selling equipment for treasure hunting and metal detecting.