Los Angeles-based photography duo Juco -- comprising Julia Galdo and Cody Cloud -- have put together a special editorial that consists of surreal jello molds being paired with the hottest vintage fashions of the fall season. The photos are available for viewing in the Nowstalgia issue of PAPERMAG.
The concept came to be when Cloud found a whole bunch of advertisements from between the 1920s and 1970s in which elaborate molds of gelatin were drawn out in fantastic detail. This inspired the duo comprising JUCO to take the intricate and colorful form of jello moulds and apply them to a fashion shoot.
Ultimately, the use of jello moulds gives these fashion shots a wonderfully vibrant and colorful feel. The unique form factor of pieces of jello may not be something that you think would work well in a fashion photography context, but these photos will change your mind in that regard.
Jello Mould Fashion Photos
These Photos Fuse Jello Moulds With Elegant Fashion Shots
Trend Themes
1. Jello-mould Fashion Fusion - The combination of vintage fashions and jello moulds creates opportunities for fashion brands to explore new textures and forms in garments.
2. Surreal Fashion Photography - Using unconventional elements in fashion photography can create opportunities for artistic expression and experimentation in the industry.
3. Nostalgia-inspired Art Direction - Embracing retro aesthetics in photography and fashion can appeal to audiences looking for a sense of nostalgia and vintage charm.
Industry Implications
1. Fashion - Fashion brands can explore new forms and textures by incorporating unconventional elements like jello moulds in their designs.
2. Art - The use of surreal and unconventional elements in photography can generate interest and appeal in the art world.
3. Publishing - Publication and art direction opportunities exist for magazines and publications willing to embrace retro aesthetics and unconventional elements in their content.