Jell-O and Twitter have teamed up to measure America's happiness with the Jell-O Pudding Face Mood Meter, which debuted as a website in late July 2011 and, as of July 28, is now an interactive real-time billboard in NYC. The website uses information from the popular social media site, reading how many smiley faces and how many frowns are typed into tweets, keeping track of America's mood. When the amount of 'frowny tweets' outweighs the smiling messages, the company gives away coupons for free pudding to random sad tweeters.
The Jell-O Pudding Face Mood Meter can be spotted at West Broadway and Grand, and is the perfect combination between branding and social media networking. The website and outdoor display use the same face of a man whose facial expression changes with the fluctuation in frown and smile percentages. As much as I love free pudding giveaways, I'm rooting for the smileys to reach an all-time high.
Sensitive Snack Billboards
The Jell-O Pudding Face Mood Meter Cures American Sadness
Trend Themes
1. Real-time Mood Tracking - Tracking and analyzing the mood of consumers in real time using social media data.
2. Branded Social Media Integration - Integrating brand promotions with social media platforms to create interactive experiences.
3. Emotion-based Marketing - Leveraging consumer emotions to drive engagement and brand loyalty.
Industry Implications
1. Advertising and Marketing - Opportunity for agencies and brands to develop innovative campaigns that analyze and respond to consumer mood in real time.
2. Food and Beverage - Exploring how food and beverage brands can use emotion-based marketing strategies to connect with consumers on a deeper level.
3. Technology - Developing advanced analytics tools and platforms that collect and analyze social media data to deliver actionable insights for businesses.