Jeffree Star, a model, singer-songwriter, DJ, actor, fashion designer and makeup artist from Orange County, California, recently added to his cosmetics line with the 'Androgyny' Jeffree Star eyeshadow palette.
In the past, the makeup artist has released statement products, such as vibrant highlighters like the neon pink 'Regina George' and a selection of metallic lipsticks that are known to last all day.
Although the colors featured within the new Jeffree Star eyeshadow palette are their creator's version of neutrals, there's said to be a few surprises inside that diverge from this. Set to release March 10th, none of the shades have been shown to consumers as of yet, however Jeffree Star promises that colors reveals are soon to come.
Androgynous Eyeshadow Palettes
This Jeffree Star Eyeshadow Palette Consists of Unique Neutrals
Trend Themes
1. Vibrant Eyeshadow Palettes - The popularity of vibrant and unique eyeshadow palettes is growing, creating opportunities for cosmetic brands to release statement products like Jeffree Star's Androgyny palette.
2. Long-lasting Lipsticks - There is a demand for long-lasting lipsticks, presenting a disruptive innovation opportunity for makeup artists and cosmetic brands to develop metallic lipsticks that can last all day.
3. Surprise Color Palettes - Consumers are seeking eyeshadow palettes with unexpected and special color selections, allowing makeup artists and brands to create collections like Jeffree Star's Androgyny palette that feature unique neutrals with surprising shades inside.
Industry Implications
1. Cosmetics Industry - The cosmetics industry is poised for growth as the demand for vibrant eyeshadow palettes, long-lasting lipsticks, and surprise color palettes increases, creating new opportunities for makeup artists and cosmetics brands to innovate.
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3. Entertainment Industry - The entertainment industry can leverage the popularity of vibrant and unique makeup products, like Jeffree Star's Androgyny palette, to create bold and striking looks for actors, models, and performers.