The Jeep Yunti is one of the many concept cars set to take the stage at the upcoming 2017 Shanghai Auto Show. The American automaker released a few sketches of its new two-door SUV before its official debut, and they show a futuristic hybrid that looks refined yet rugged.
Chinese car buyers love American automakers, and the country has a surprisingly big appetite for SUVs and crossovers. The fact that the Jeep Yunti is a hybrid will endear it even further to consumers as cars with larger engines (aka bigger polluters) cost more. A hybrid SUV may be a harder sell in the United States, so don't be shocked if the Jeep Yunti becomes a China-only model.
Rugged Chinese Luxury SUVs
The Hybrid Jeep Yunti Concept is Set to Debut at the Shanghai Auto Show
Trend Themes
1. Chinese Luxury Suvs - The rise in Chinese demand for American-made luxury SUVs show opportunities for global luxury car companies to augment sales and distribution strategies in the region.
2. Hybrid Suvs - The introduction of the Jeep Yunti hybrid SUV in China presents an opportunity for car manufacturers to expand their hybrid SUV line and capitalize on Chinese consumers' desire for eco-friendly cars.
3. Concept Cars - The reveal of innovative concept cars at the Shanghai Auto Show highlights opportunities for automakers to showcase new designs and technologies to the world market and capture the attention of global consumers.
Industry Implications
1. Automotive - The rugged luxury SUV market in China presents an opportunity for automakers to increase production of upscale SUVs and expand distribution to meet the growing consumer demand.
2. Clean Energy - The successful launch of the Jeep Yunti hybrid SUV in China suggests an opportunity for the creation and marketing of more efficient, eco-friendly vehicles in response to consumer demand.
3. Marketing - The popularity of American-made SUVs in China presents an opportunity for marketing and sales teams to expand their brand campaigns to attract more Chinese consumers in the auto market.