Denim-Inspired Cosmetics

The MAC Jeanius Collection Boasts Deep Hues and Terrific Texture

The MAC Jeanius Collection is the Spring 2011 release from the cosmetics brand. The collection is inspired by America's denim obsession and the upcoming denim madness.This new collection is reminiscent of their recent Christmas collection, A Tartan's Tale, which had been inspired by plaid.

The MAC Jeanius collection is a unique palette of blues and grays with accents of magenta. The cosmetics line named the pieces after memorable denim styles, such as Acid Washed, Stove Pipe Black and Frayed to Order.

Each eye shadow has an impressed denim pattern, complete with a pearl eyeshadow button to accurately emulate the denim feel. The limited edition MAC Jeanius collection includes four eye shadows, penultimate eye liner, brow filler, lipstick, lipglass, powder blush and nail lacquer.
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1. Denim-inspired Cosmetics - Disruptive innovation opportunity: Creating makeup collections inspired by popular fashion trends.
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Industry Implications
1. Cosmetics Industry - Disruptive innovation opportunity: Incorporating fashion trends and textures into cosmetics to appeal to a wider range of customers.
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