The J.Crew x SUPER collaboration has resulted in two new sunglass styles: The Gals and Ciccio.
The first silhouette is a semi-translucent acetate frame with gold-pink sunglass lenses. The second, a long-standing favorite, is now offered in a two-tone color fade, also mocked-up in acetate, along with optical lenses. Both styles are cool and modern, whether you prefer a solid hue or a color gradient.
This mini-collection marks yet another one of J.Crew's forays into new, niche territory. The brand is continually looking to refresh itself with the help of many creative collaborators. So far, the J.Crew x SUPER partnership is looking like a massive success. Both frames in the collection are simple and flattering -- an instant style statement.
Bold Acetate Frames
The J.Crew x SUPER Collection Features Two Distinct Styles
Trend Themes
1. Translucent Acetate Frames - The use of translucent acetate for sunglass frames is a disruptive innovation opportunity for eyewear companies to offer unique and trendy styles.
2. Two-tone Color Fade Frames - The two-tone color fade trend for sunglass frames provides a disruptive innovation opportunity for eyewear companies to offer personalized and customizable options.
3. Fashion Collaborations - Fashion collaborations are a continuing trend in the industry with the opportunity for disruption and fresh perspectives.
Industry Implications
1. Eyewear - The eyewear industry can leverage the use of unique materials and personalized design options to disrupt the market and offer new products.
2. Fashion Retail - Fashion retailers can leverage partnerships with niche brands as a way to offer exclusive products and bring in new customers.
3. Creative Services - Offering creative services, such as collaborations with other brands, can be a disruptive innovation opportunity for companies to bring in new revenue streams and expand their customer base.