The Capital city of Lithuania, Vilnius, suffered from a long winter this year, one so drawn out that the JCDecaux Good Things Coming Soon ad campaign was created to lift the locals' spirits. It was so successful, that the city of Luxembourg requested to use them as well in hopes of receiving similar results.
Interestingly, the JCDecaux Good Things Coming Soon ad campaign is quite simple. It is a series of illustrations that show men and women caught in a cycle of bad weather only to have it suddenly break. For instance, one reads 'Beach--coming soon' while another says 'Less clothes--coming soon.' Each one ends with the positive statement, 'Good things--coming soon.' It was conceived by New! agency.
Spirit-Lifting City Ads
The JCDecaux Good Things Coming Soon Campaign Sends a Positive Message
Trend Themes
1. City Advertising - Opportunity for innovative ad campaigns that aim to uplift and inspire local communities.
2. Localized Messaging - Potential for personalized ad content that caters to specific cities and their unique experiences.
3. Illustrative Storytelling - Emerging trend of utilizing visual narratives in advertisements to engage and captivate audiences.
Industry Implications
1. Outdoor Advertising - Disruptive opportunity for companies in the outdoor advertising industry to create uplifting and inspiring campaigns like the JCDecaux Good Things Coming Soon.
2. Tourism and Travel - Innovative potential for the tourism and travel industry to incorporate localized messaging and positive imagery to attract visitors and boost destinations.
3. Creative Agencies - Opportunity for creative agencies to explore illustrative storytelling techniques in advertising, as seen in the success of the JCDecaux Good Things Coming Soon campaign.