Beans have had a bad rap forever, inspiring consumers to make joke after fart joke and often to forget the benefits of eating the healthy legumes. JBM Baked Beans packaging works to recover the reputation of the food with a bold visual identity and a symbol that suggests that it won't be served with cut cheese.
Tyson Butler's branding strategy takes elements from the mainstream method of organic merchandizing through his use of earthy colors and textures and clean, legible typefaces. A great deal of text on the front of the bags tells the buyer all about the merits of a meal of 'Just Bean Made' beans. This letter-loaded aesthetic to JBM Baked Beans packaging also makes it compelling in a contemporary way, without all of the chaos of graphics.
Flatulence-Free Branding
JBM Baked Beans Packaging Promises an Exciting Healthy Meal Without Wind
Trend Themes
1. Bold Visual Identity - Opportunity for brands to create a strong and distinctive visual identity that stands out in a crowded market.
2. Text-heavy Aesthetic - Potential for brands to leverage text-based design elements to communicate product information and values in a visually compelling way.
3. Recovering Food Reputation - Emerging opportunity for brands to reframe the perception of certain foods and highlight their health benefits through innovative packaging and messaging.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities exist in the food and beverage industry to create packaging and branding strategies that challenge existing stereotypes and encourage healthier choices.
2. Packaging and Design - Potential for disruptive innovation in the packaging and design industry to create visually compelling and informative packaging solutions that captivate consumers.
3. Health and Wellness - Opportunity for disruptive innovation in the health and wellness industry to promote and reposition certain foods as nutritious choices through creative packaging and communication strategies.