Most print ads are not able to communicate the quality of sound and rely solely on visuals to express the qualities of products like the noice-canceling JBL headphones. In order to give consumers a sense of the peace that comes from putting on the audio accessory, the Cheil Hong Kong creative agency launched an expressive set of visual advertisements.
The 'Block Out the Chaos' advertisements are styled in a way that there is a headphone-shaped whitespace left between the listener and disruptive external noises. In the series, there are people who appear tranquil amidst screaming infants and noisy dogs.
The dynamic Block out the Chaos print advertising campaign for JBL headphones has been awarded two bronze Lions at this year's Cannes Festival in the Outdoor and Print and Publishing categories.
Illusory Headphone Ads
These Ads Cleverly Illustrate JBL Headphones' Noise Cancellation Feature
Trend Themes
1. Visual Expressiveness - Opportunity for creating visual advertisements that effectively communicate the qualities of a product.
2. Noise Cancellation - Opportunity for developing innovative noise-canceling technologies and accessories.
3. Print Advertising Campaigns - Opportunity for designing impactful print advertisements that engage and resonate with consumers.
Industry Implications
1. Advertising - Disruptive innovation opportunity for creative agencies to develop unique and engaging advertising campaigns for brands.
2. Audio Technology - Disruptive innovation opportunity within the audio technology industry to enhance noise-canceling capabilities and improve user experiences.
3. Publishing - Disruptive innovation opportunity for print publishers to explore creative approaches in print advertisements to captivate readers and advertisers.