Saucony debuts a new design for its highly popular Jazz range--the Jazz 4000 OG. The model delivers with a retro sporty aesthetic that is sure to capture the attention of many consumers who are wishing to inject their everyday style with some nostalgic connotations. The tongue tag is also worth noting as it "presents a striped running man graphic." The heel tag, on the other hand, presents "an intentionally jumbled Jazz text."
In addition to the white upper that is accented with pink and purple hues throughout, the Jazz 4000 OG also does not sacrifice performance. The construction of the shoe boasts mesh and suede, the former material delivering much-needed feature of breathability.
The 90s-influenced Jazz 4000 OG runners are made available to consumers at approximately $115 USD.
Colourfully Accented Retro Runners
The Saucony Jazz 4000 OG Come in a Pink and Purple Colorway
Trend Themes
1. Retro Sporty Aesthetic - Opportunity for athleisure brands to capitalize on consumers' desire for nostalgia in everyday style by infusing retro design into new product lines.
2. Breathable Materials - Opportunity for shoe manufacturers to invest in breathable materials like mesh and enhance performance while keeping comfort.
3. Color Accents - Opportunity for fashion brands to incorporate color accents - like pink and purple in the Jazz 4000 OG - into everyday wear.
Industry Implications
1. Footwear Manufacturing - Manufacturers can offer retro designs with modern technical features like mesh construction and color accents, offering consumers desirable nostalgia with reliable performance.
2. Athleisure Fashion - Opportunity for athleisure brands to create clothes that offer not only style but performance features like breathability by incorporating materials used in products like the Jazz 4000 OG.
3. Sportswear Retail - Retailers can cater to consumers looking for retro-inspired aesthetics and performance by stocking shoes like the Jazz 4000 OG and other products featuring similar designs and technical features.