When it comes to holiday gifts, technology has been something usually directed towards male consumers, but the Jawbone UP2 is here to offer the ladies a way to get in on the technology action.
Although not strictly for women, the Jawbone UP2 is designed with a more aesthetically pleasing design that's available in fashionable color options that makes it suitable for consumers of all kinds. The Jawbone UP2 is indeed capable of tracking fitness, but it's also for tracking rest as well as working as a wearable that will alert you of smartphone notifications.
The Jawbone UP2 features a battery that can last up to ten days on a single charge. The Jawbone UP2 can be purchased in one of two texturized versions including the Circle Lightweight strap and the Diamond Classic Flat Strap.
Feminine Fitness Trackers
The Jawbone UP2 is for Tracking and Connecting All Lifestyle Aspects
Trend Themes
1. Gender-inclusive Fitness Trackers - Opportunity to develop fitness trackers that cater to the needs and preferences of all genders.
2. Fashionable Wearable Technology - The demand for aesthetically pleasing wearable devices that combine style and functionality.
3. Connected Fitness and Wellness - Integration of fitness tracking, sleep monitoring, and smartphone notifications in a single device.
Industry Implications
1. Wearable Technology - Expand the market for fashion-forward fitness trackers by introducing innovative features and designs.
2. Fashion and Accessories - Collaborate with technology companies to create stylish fitness trackers that seamlessly blend into everyday fashion.
3. Health and Wellness - Develop digital health solutions that integrate multiple aspects of wellness, including fitness tracking and sleep monitoring.