The only thing I don't like about golf is that my balls don't change color in the sun. (Yes, that reads funny). Finally, that problem has been solved by Henkaq, a Japanese company that has invented golf balls that change color when exposed to the sun. The balls are treated with a photochromic compound similar to the compound used in glasses that automatically tint.
Implications - Putting an unconventional spin on a traditional product is a great way to harness the power of familiarity, but also shock consumers with a sense of originality. Companies should consider how to take ready available products and make slight alterations in order to gain attention from consumers.
Japanese Golf Balls that Change Color in the Sun
Japanese Golf Balls That Change Color In The Sun
Trend Themes
1. Color-changing Golf Balls - Opportunity to disrupt the golf industry by offering unique, customizable golf balls that change color in the sun.
2. Photochromic Technology - Disruptive innovation opportunity to apply photochromic compounds to other products, such as sports equipment or eyewear, for added functionality and visual appeal.
3. Unconventional Product Design - Exploring unconventional design ideas for existing products can capture consumers' attention and differentiate brands in saturated markets.
Industry Implications
1. Golf Equipment - Golf equipment manufacturers can capitalize on the demand for innovative products by incorporating color-changing technology into their offerings.
2. Sports Equipment - Disruption potential in the sports equipment industry by integrating photochromic technology into various products, creating unique and customizable experiences for athletes.
3. Eyewear - Opportunity to disrupt the eyewear industry by developing photochromic sunglasses that automatically tint in sunlight, providing both functional and style benefits to consumers.