'UNLIMITED' is the title of The North Face's exclusive Japanese collection of outerwear -- which blends versatile and minimalist styles with functional components that'll withstand the elements.
In order to make this clear, the company created a commercial to go along with the apparel, where it depicts men and women going about their days. To begin, it starts off with a man who's sitting in a cafe, who's stylish jacket is zoomed in on to note its elegant features. The camera then turns to a professional-looking woman who's also dressed in The North Face's Japanese collection.
Next, it pans to a selection of other subjects, who wear the clothing while they wander the street's markets, explore the outdoors and much more -- working to instill the idea that UNLIMITED can be easily integrated into one's wardrobe for just about any occasion.
Exclusive Japanese Outerwear
The North Face's Japanese Collection Features an Editorial Campaign
Trend Themes
1. Versatile and Minimalist Styles - Disruptive innovation opportunity: Develop a line of versatile and minimalist styles that cater to consumers' desire for functional and adaptable clothing.
2. Functional Components - Disruptive innovation opportunity: Integrate innovative and functional components into outerwear designs to enhance the durability and performance of the garments.
3. Seamless Wardrobe Integration - Disruptive innovation opportunity: Create clothing collections that seamlessly integrate with consumers' existing wardrobes, allowing for versatile styling options.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Apply the concept of versatile and minimalist styles to various fashion segments, such as athleisure or workwear.
2. Outdoor Gear - Disruptive innovation opportunity: Incorporate functional components into outdoor gear that enhance performance and durability, catering to the needs of outdoor enthusiasts.
3. Retail - Disruptive innovation opportunity: Embrace the idea of seamless wardrobe integration by offering curated clothing collections that can be easily mixed and matched, providing convenience to customers.