This simple and clear print was designed by graphic designer Max Erdenberger of Wieden + Kennedy to raise relief funds for the devastating earthquake and subsequent massive tsunami that struck Japan March 11, 2011. Max Erdenberger created this simple, screen-printed poster to help send Japan in this time of need. Wieden + Kennedy Tokyo is asking a donation of at least $25 for a print, with 100% of the profits going to the fund. The W+K Tokyo office is currently deciding in which NPO the funds donations will be going to.
I can't see why anyone wouldn't want to lend a helping hand--and if an awesome piece of art by one of the world's most well-known ad agencies is involved, then the opportunity to reach out is irresistible. Check out Wieden + Kennedy's philanthropic side for yourself.
Crisis-Assisting Art
Wieden + Kennedy Create this Poster to Raise Money for Japan
Trend Themes
1. Crisis-assisting Art - Creating artwork to raise funds for relief efforts during crises presents a disruptive innovation opportunity.
2. Graphic Design Fundraising - Utilizing graphic design to raise money for charitable causes can disrupt traditional fundraising methods.
3. Cause-driven Marketing - Incorporating social causes into marketing strategies creates disruptive innovation opportunities for businesses.
Industry Implications
1. Art & Design - The art and design industry can leverage crisis-assisting art to support relief efforts and explore new revenue streams.
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3. Nonprofit - Nonprofit organizations can benefit from cause-driven marketing to enhance their fundraising efforts and social impact.