In the wake of the COVID-19 pandemic, the Jamaican Tourism Industry has launched various relief efforts to support frontline healthcare workers including a virtual reggae concert. The performance was streamed live to the VP Records' YouTube channel and is available to be replayed.
Moreover, businesses that are part of the hospitality service are banding together to provide ventilators to hospitals, rooms for those in quarantine, and more. In addition to these fundraising efforts, the Ministry of Tourism also offered free online training for those who worked in the tourism sector who are currently unemployed. The online certifications will help ensure these workers have continued advancement opportunities during these challenging times.
Charitable Tourism Events
The Jamaican Tourism Industry Launch Relief Efforts for the Country
Trend Themes
1. Virtual Fundraising Events - Virtual events such as the virtual reggae concert are emerging to raise funds for relief efforts in the tourism industry.
2. Collaborative Support Initiatives - Businesses in the hospitality service sector are coming together to provide essential resources and support to healthcare workers and those in need.
3. Online Training and Certification - The offering of free online training and certifications by the Ministry of Tourism helps unemployed workers in the tourism sector acquire new skills and advance their careers.
Industry Implications
1. Hospitality Services - The hospitality service sector can explore opportunities to collaborate and provide support to relief efforts through initiatives like offering rooms for quarantine or providing meals to healthcare workers.
2. Entertainment & Music - The entertainment and music industry can tap into the rise of virtual fundraising events to engage audiences and drive charitable contributions.
3. Education & Training - The education and training sector can explore opportunities to provide online certifications and training programs for workers in the tourism sector who are currently unemployed due to the pandemic.