The intensity of jalapeño peppers often means that the ingredient is added to condiments in moderation but Trader Joe's new Jalapeño Sauce boasts a recipe that's made up of more than 50% of the spicy pepper. While the condiment undoubtedly has a kick to it, it is also described as being smooth, creamy and not overwhelmingly hot.
While dairy products are often used to cut through the heat of spicy peppers, this condiment is vegan and made with just a few simple ingredients, including canola oil, cane sugar and select spices. The versatile hot sauce can be used on everything from eggs to enchiladas and chips.
As Millennials become interested in flavors that are bigger, bolder and hotter than before, the demand for spicy foods and sauces only continues to increase.
Concentrated Pepper Sauces
Trader Joe's Jalapeno Sauce is Made with Over 50% of the Spicy Peppers
Trend Themes
1. Increased Demand for Spicy Condiments - Trader Joe's Jalapeño Sauce, made with over 50% jalapeño peppers, taps into the growing demand for bold and spicy flavors in condiments.
2. Vegan and Simple Ingredient Hot Sauces - Trader Joe's Jalapeño Sauce, made with just a few simple ingredients and without dairy, caters to the increasing demand for vegan and natural products in the hot sauce industry.
3. Versatile Hot Sauce for Diverse Applications - Trader Joe's Jalapeño Sauce's versatility makes it ideal for use on a wide range of foods, meeting the demand for multi-purpose condiments.
Industry Implications
1. Condiments and Sauces - The success of Trader Joe's Jalapeño Sauce indicates a growing market in the condiments and sauces industry for spicy and versatile options.
2. Vegan Food Products - The vegan-friendly aspect of Trader Joe's Jalapeño Sauce taps into the expanding market of vegan food products, offering a flavorful and spicy option.
3. Millennial Food and Flavor Trends - Trader Joe's Jalapeño Sauce aligns with the growing millennial demand for bold and unique flavors, making it an ideal product for the food industry to capture this market.