Luxury automotive company Jaguar has been creating a series of video interviews entitled the Jaguar USA ‘Backseat Stories,’ that take us alongside some of today's more influential minds and innovators. The videos are meant to not only showcase the new 2012 Jaguar XJL and 2013 Jaguar XJL that come with all-wheel drive, but also to tell the interesting stories of well-known and successful people.
In this particular episode, Jaguar USA features video producer Dr. Teeth, competitive hot dog eater Kobayashi and hip hop artist/producer Drumma Boy all sitting in the back seat of the car. Each interview consists of the innovator explaining how it is that they each got successful in their chosen fields.
My favorite part in this episode is how Kobayashi explains that he could have gone for eating 30 hot dogs and still have been successful, but instead he ate 50 hot dogs just to prove he could.
Celebrity Chauffeur Interviews
The Jaguar USA ‘Backseat Stories’ are Inspiring
Trend Themes
1. Backseat Interviews - The trend of conducting innovative video interviews with successful people while showcasing a brand's product or service provides an opportunity for companies to promote their product/service while simultaneously providing valuable content for their audience.
2. Influencer Marketing - Partnering with influential and successful people to promote a brand's product or service through engaging and valuable content provides an opportunity for companies to increase brand awareness and credibility among their target audience.
3. Branded Content - Producing high-quality and interesting video content that is not solely focused on selling a product, but rather providing entertainment or valuable information, provides an opportunity for companies to create a loyal and engaged audience, increasing their brand recognition and appeal.
Industry Implications
1. Automotive - Automotive companies can use the trend of backseat interviews to showcase the features and benefits of their cars while also providing valuable and interesting content for their audience.
2. Food and Beverage - The trend of partnering with successful competitive eaters, like Kobayashi, provides an opportunity for food and beverage companies to increase brand recognition and appeal among their target audience.
3. Entertainment - Partnering with well-known and successful influencers in the entertainment industry, like Dr. Teeth and Drumma Boy, to create engaging and valuable video content provides an opportunity for companies to reach a wider and more engaged audience.