The breathtaking sculpture pictured here is the winner of the Jaguar Advanced Design competition. The luxury car company challenged students at Britain's Royal College of Art to show their vision of Jaguar's future design language. The winning submission came from students Ewan Gallimore and Claire Miller.
The winning design was quickly turned into a physical sculpture that is currently on display at Clerkenwell Design Week. The sculpture is made out of fiberglass painted bronze and shows a futuristic vision for the brand. The spokeless wheels, low cabin and seemingly non-existent doors are features that could all very well be implemented into the design of future Jags. For now, the winner of the Jaguar Advanced Design competition is nothing more than a stylish piece of automotive art.
Bronze Automotive Art
The Jaguar Advanced Design Competition Gives a Glimpse at Future Jags
Trend Themes
1. Futuristic Automotive Design - This trend involves the incorporation of unique features like spokeless wheels and low cabin in the design of future cars.
2. Art-inspired Automotive Sculptures - This trend showcases the use of sculptures as a form of automotive art, providing a glimpse into the future design language of luxury car brands.
3. Collaborative Design Competitions - This trend involves car companies challenging students or designers to envision their future brand design, fostering innovation through collaboration.
Industry Implications
1. Automotive - Car manufacturers can explore integrating futuristic elements like spokeless wheels and low cabins into their vehicle designs, creating a unique selling point.
2. Art and Design - Artists and designers can explore the use of automotive sculptures to create visually stunning pieces that capture the essence of future car design.
3. Education - Educational institutions and organizations can host design competitions like the Jaguar Advanced Design competition to encourage students and designers to push the boundaries of automotive design.