Jacquemus' pink hue covers all the garments in the label's 2020 collection. 2020 was a difficult and dark year for most, giving designers the unique opportunity to help lift consumers' spirits with cheery motifs that elicit feelings of brighter times. Jacquemus' 2020 reveal is doing exactly that, showcasing models sporting the vibrant hue.
The drop was announced on Instagram in a bold image that simply read "Do you like pink?". Soon after, a collection of bold silhouettes and seasonal essentials was teased. According to the images, some of the standouts include a two-piece bralette and biker shorts set, alongside pink trousers. The line also offers cozy hoodies and tees, with plenty of pink accessories to choose from.
Expansive Pink-Clad Designer Lines
Jacquemus' Pink Hue Covers All the Garments in the 2020 Line
Trend Themes
1. Cheery Fashion - The success of Jacquemus' pink-clad line suggests that consumers are looking for fashion that elicits positive emotions and uplifts their spirits.
2. Monochromatic Apparel - Jacquemus demonstrates how a collection can be cohesive and stand out by focusing on one color for all the garments and accessories.
3. Bold Marketing - Jacquemus' announcement of the pink collection on Instagram with a simple but eye-catching image helps to generate excitement and buzz around the new line.
Industry Implications
1. Fashion and Apparel - Fashion brands can create cohesive and uplifting collections that focus heavily on bold monochromatic colors, such as pink, to provide customers with joyous and trendy options.
2. Marketing and Advertising - Marketing teams can utilize social media-themed advertisements that are bold, yet simple, to draw attention and interest to new product releases.
3. Textile and Fabric - Textiles and fabrics can be developed in a way that matches the mood and tone of the brand, providing a strong connection between designer's vision, textiles and final garment that the customer will purchase.