Jack Wolfskin Activewear, the German-based apparel brand, is expanding its North American footprint. The brand focuses on creating sustainable, innovative, and durable apparel at an attainable price point. Offering quality pieces for both men and women, Jack Wolfskin Activewear offers the perfect pieces for hiking, biking, or running this spring.
Notable pieces for men include the 365 Thunderclap Overhead, a lightweight windbreaker with a unique color blocking design, and the Crosstrail T- Men, a buttery soft athletic tee that is ideal for any high-output fitness routine outdoors. For women, Jack Wolfskin Activewear offers the Go Hike Softshell, a jacket made from a 3L windproof, waterproof, stretchy, and breathable fabric, and the Tech Tee, an athletic shirt made with Quick Moisture Management.
The entire Jack Wolfskin Activewear collection is available to purchase online.
Eco-Friendly Performance Apparel
Jack Wolfskin Activewear Expands its North American Footprint
Trend Themes
1. Sustainable Activewear - The trend of sustainable activewear with innovative and eco-friendly materials and production methods is disrupting the traditional activewear industry.
2. Affordable Performance Apparel - The trend of offering high-quality performance apparel at attainable price points is disrupting the luxury activewear market.
3. Functional Outdoor Wear - The trend of functional outdoor wear with versatile pieces suitable for a range of activities and weather conditions is disrupting the traditional niche outdoor apparel industry.
Industry Implications
1. Activewear - Activewear companies can innovate by incorporating sustainable materials and production methods, offering affordable high-quality pieces, and designing pieces that can be used for various outdoor activities.
2. Outdoor Apparel - Outdoor apparel companies can innovate by creating versatile pieces that can be used for various outdoor activities and weather conditions and by incorporating innovative and eco-friendly materials and production methods.
3. Eco-friendly Fashion - Eco-friendly fashion companies can innovate by incorporating sustainable materials and production methods into their activewear collections, making high-quality performance apparel more accessible and affordable to consumers.