Debonair Suiting Campaigns

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The J.Lindeberg Spring/Summer 2012 Advertorial Features Sleek Styles

The J.Lindeberg Spring/Summer 2012 ad campaign stars model RJ Rogenski. RJ is captured by the lens of photographer Andreas Sjödin. Draped in a sea of suited styles, the model showcases the brand's latest sleek menswear collection, sharply dressed in a multitude of prints that include preppy plaids and classic pinstripes among others.

Outfitted by stylist Lalle John­son, RJ wears seasonal selects inspired by North­ern Scan­di­navia, Got­land. Dressed for success, the model sports a versatile and multifunctional wardrobe that features urban and leisurely pieces.

From sleek tailoring to light-weight knits and clean casuals, the model is effortlessly cool proving that less is more when it comes to smart dressing. Exuding an undeniable fashion flair and status, the J.Lindeberg Spring/Summer 2012 ad campaign is a contemporary revival of timeless classics.
Trend Themes
1. Sleek Menswear Collection - There is an opportunity to showcase smart dressing in a contemporary and revived fashion.
2. Versatile and Multifunctional Wardrobe - Opportunity exists to create a wardrobe that is both urban and leisurely.
3. Contemporary Revival of Timeless Classics - There is potential to take classic styles and make them new and relevant.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to showcase new and innovative menswear collections.
2. Retail Industry - Chance to expand retail clothing market for men's versatile and multi-functional wardrobe.
3. Advertising Industry - Opportunity to create compelling and creative campaigns that features urban and leisurely pieces.

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