J Balvin has unveiled the first look at his reworked ‘Air Jordan 2’ silhouette, featuring a soft green color palette accented by pink detailing on the lace tips. Boasting clean white laces, the signature Jordan Brand ball and wings logo on the tongue, and a cushioned mint green upper, the sneaker comes just after the singer’s previous sneaker releases with the Jordan company. The sneaker will be released as a friends and family exclusive, so regular customers won’t be able to find these sneakers on any shelf.
The ‘Air Jordan 2’ has definitely become one of Jordan’s favorite silhouettes for collaborations, with previous releases tapping the likes of Union LA, A Ma Maniére, Maison Château Rouge, and more. J Balvin’s blue ‘Air Jordan 2’ colorway is expected to arrive in late 2022.
Singer-Designed Basketball Shoes
J Balvin's Friends and Family Exclusive Has Been Revealed
Trend Themes
1. Collaborative Sneaker Releases - The trend of singers and other celebrities collaborating with sneaker companies to release exclusive designs is creating opportunities for disruptive innovation in the fashion and music industries.
2. Colorful Athletic Footwear - The trend of using bold and unconventional color palettes in athletic footwear is disrupting traditional styles and creating new design opportunities for athletic companies to stand out in a crowded market.
3. Friends and Family Exclusive Releases - The trend of releasing exclusive products to a select group of individuals creates opportunities for brands to reward loyal customers and create hype around their products through coveted friends-and-family releases.
Industry Implications
1. Fashion - Collaborations between singers and sneaker companies are disrupting traditional sneaker design and creating new opportunities in the fashion industry, particularly for high-end streetwear and luxury fashion brands.
2. Music - Sneaker collaborations with musicians and other celebrities can create new revenue streams for artists and their record labels while providing opportunities for unique and exciting merchandise for fans.
3. Athletic Footwear - Colorful, artist-designed athletic footwear is disrupting traditional athletic shoe design, creating an opportunity for companies to differentiate themselves in the highly competitive athletic footwear industry.