K-pop girl group ITZY has collaborated with the Singaporean brand CHARLES & KEITH for its Fall 2022 campaign, which revolves around the "beauty of connection" and the group’s bond with their fanbase. For the collaboration, ITZY has revamped a selection of shoes and bags with the group’s logo, including the ‘Gabine Bag,’ ‘Penny Loafers,’ and ‘Rainier.’ Additionally, new ‘Cobalt,’ ‘Dark Moss,’ and ‘Pastel Pink’ colorways of the ‘Gabine’ have been introduced. To finish off the release, ITZY has reimagined the ‘Penny Loafer’ with ridges for additional grip and a chunky Y2K aesthetic.
When asked about their inspiration for the collection, ITZY member Yuna mentioned: "I’m inspired by various environments and people. I get a lot of inspiration from being around people who are different from me. Looking at their attitude towards life and their individuality, I try to immerse myself in that and look for new aspects in myself, too."
Kpop-Backed Accessory Capsules
CHARLES & KEITH Recruits ITZY For a New Accessory Collaboration
Trend Themes
1. Kpop Fashion Collaborations - There's an opportunity for fashion brands to partner with Kpop groups to create exclusive collections that tie in with the group's themes and fanbase, creating a loyal customer base for both parties.
2. Revamped Classic Styles - There's an opportunity for fashion brands to modernize classic styles by adding unique elements and collaborating with influencers, increasing demand among younger generations.
3. Celebrity-inspired Accessories - There's an opportunity for fashion brands to create accessory collections inspired by popular celebrities, showcasing the trendiness and individuality of the brand while boosting sales.
Industry Implications
1. Fashion - Fashion brands can leverage collaborations with Kpop groups and influencers to appeal to a younger generation, tapping into a loyal and trendy customer base.
2. Beauty - Beauty brands could collaborate with Kpop groups and influencers to create makeup and skincare collections that appeal to their fans, catering to the rising demand for K-beauty and K-fashion trends.
3. Entertainment - Entertainment companies can leverage collaborations between Kpop groups and fashion brands to increase brand awareness and merchandise sales, showcasing their dancers, singers and influencers as fashion icons.