Just as buying a gift card will treat a friend to a product or service on your behalf, the 'It's On Me' app works in the same way via a mobile device—without the need to fuss with any wrapping paper.
In order to send food and drink gifts, the app lets senders choose from a set list of curated establishments. Once sent, a recipient can instantly redeem the gift at the same place the gift was purchased from. Essentially, the app works in the same way as a gift card, but there is no plastic waste left behind and a much higher chance that the gift will be redeemed since a mobile device is involved.
So far, the It's On Me app is only available at participating food and drink partners in specific cities. However, this is still a handy way to send food and drink gifts to friends in New York City and Las Vegas, particularly when being there in person isn't possible.
Social Gifting Apps
The 'Its on Me' App Makes It Easy to Remotely Treat a Friend
Trend Themes
1. Digital Gifting - Disruptive innovation opportunity: Develop an app that allows users to send digital gift cards for various products and services.
2. Contactless Redemption - Disruptive innovation opportunity: Create a platform that enables recipients to redeem their gifts directly through their mobile devices at participating establishments.
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Industry Implications
1. Mobile Payment - Disruptive innovation opportunity: Integrate the functionality of social gifting apps into existing mobile payment platforms.
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