In January, Italian fashion house Bottega Veneta left all social media platforms but it is exploring new ways of connecting with its community through a quarterly digital magazine called Issued by Bottega Veneta. The digital journal shares not just editorial shoots but also videos that help to tell the story of the brand and its products.
At a time when many brands are doubling down on social media to make sure they can reach their target audience during a pandemic, Bottega Veneta took a different approach to connecting with its audience and collaborators.
The first issue features a new music video for Missy Elliott’s 1999 Hot Boyz, where the artist can be seen dressed head-to-toe by the brand. There's also a series of black and white GIFs by photographer Danielle Neu and more content to discover in a unique way.
Digital Fashion Magazines
Issued by Bottege Veneta Replaces the Brand's Online Presence
Trend Themes
1. Digital Fashion Magazines - As more consumers shift to digital media consumption, brands can leverage digital fashion magazines as a way to connect with their audience and tell the story of their products.
2. Social Media Detox - As brands opt for a social media detox, they can explore alternative digital strategies to connect with and engage their audience, such as digital magazine creation.
3. Video Content Marketing - The use of video content marketing in digital fashion magazines can provide brands with a way to showcase their products in a unique and engaging way, which can potentially increase sales and improve customer engagement.
Industry Implications
1. Fashion Industry - Digital magazines can provide fashion brands with an innovative way to showcase their products and connect with their target audience through engaging content marketing strategies.
2. Publishing Industry - The publishing industry can potentially benefit from the shift towards digital media consumption and the growth of digital fashion magazines, as they present a new avenue for content distribution and revenue generation.
3. Marketing Industry - The marketing industry can explore the use of digital fashion magazines as a new and innovative way to create engaging content and connect with their target audience in a unique way.