Anything Kate Middleton touches, wears or speaks about becomes instantly covetable by the world as the Issa Classic Silk Wrap Maternity Dress shows us. Modeled after the famous dress she wore when announcing her engagement to Prince Charles, it has been tweaked to accommodate a growing pregnant belly. If its fit for royalty, it will certainly be in demand amongst commoners.
Although the Duchess of Cambridge has been seen shopping at JoJo Maman Bebe for her maternity wear, the United Kingdom store Blossom Mother and Child hopes to cash in on the royal pregnancy by carrying the Issa Classic Silk Wrap Maternity Dress. Considering that the design of the dress would be extremely flattering for mothers-to-be, the shop should have no trouble selling it.
Mommy-To-Be Royal Frocks
The Issa Classic Silk Wrap Maternity Dress is Fit for Kate Middleton
Trend Themes
1. Covetable Maternity Fashion - Opportunity for designers and retailers to create and market stylish and flattering maternity wear inspired by influential figures like Kate Middleton.
2. Retro-inspired Fashion - Chance for fashion brands to tap into the nostalgia trend by bringing back popular styles and designs from previous eras and giving them a modern twist, as seen with the Issa Classic Silk Wrap Maternity Dress.
3. Influencer-driven Consumer Demand - Growing trend of people being influenced by the fashion choices made by celebrities and public figures like Kate Middleton, creating a market for products that emulate their style and preferences.
Industry Implications
1. Maternity Fashion - Opportunity for maternity fashion brands and retailers to cater to the growing demand for stylish and functional clothing for pregnant women.
2. Luxury Retail - Disruptive innovation opportunity for luxury retailers to tap into the royal trend and offer exclusive products or collaborations inspired by influential figures like Kate Middleton.
3. E-commerce - Increased demand for online sales of maternity wear and fashion inspired by celebrities, presenting an opportunity for e-commerce platforms and online retailers to cater to this market segment.