Face spa and beauty brand Caryl Baker Visage is gearing up for the summer with a range of new releases, including the colorful lipsticks that make up its Summer Heat Collection, as well as a pair of versatile highlighters that help consumers get that perfect glow.
Six different shades make up the Summer Heat Collection, which are dubbed 100%, Bellini, Lotus, Major, Pinky Swear, and Sunrise. These shades range from a hot pink, a beige-toned nude, and lilac, to coral-tinged reds that come in variations that are suitable for all skin tones. All of the shades boast vitamin-enriched formulas that combine avocado oil and shea butter, allowing them to hydrate the lips while providing plenty of pigment.
The brand has a total of 33 locations across Canada, most of which are consolidated within Ontario, however consumers can also get ahold of its skincare and beauty products online.
Vitamin-Enriched Lip Shades
Caryl Baker Visage Launched the Island Heat Collection for Summer 2018
Trend Themes
1. Vitamin-enriched Cosmetics - There is an opportunity for beauty brands to develop cosmetics infused with vitamins and other skincare ingredients to provide multiple benefits to consumers.
2. Summer-themed Collections - Beauty brands can create limited edition collections to fit seasonal themes for eye-catching and appealing products for consumers.
3. Versatile Highlighters - There is potential for brands to create makeup products that have multiple uses, such as the highlighters featured in this collection.
Industry Implications
1. Beauty & Skincare - Beauty brands can take note of Caryl Baker Visage's Vitamin-enriched lip shades and develop their own similar products with added skincare benefits.
2. Online Retail - As Caryl Baker Visage has an online store, other beauty brands can follow suit and optimize the use of online platforms to increase their reach and sales.
3. Retail Franchises - Investors can look into opening a retail franchise that offers unique and appealing seasonal collections, such as the Island Heat Collection.