Titled 'The Great Utopia,' the Isla AW13 collection is filled with subtly experimental designs in a range of muted neutral colors that do have a futuristic appeal about them. According to Trendland, the Isla AW13 fashion line was inspired by Russian Avant Garde, Sport and Military uniforms in which "the use of smooth lines and the rejection of decoration became the main theme."
Designed by Moscow based designer Olga Kozina, the Isla AW13 collection is a beautiful and stark representation of her culture. Easy and effortless, the simple silhouettes mix traditional with modern for designs that are utterly arresting. It doesn't hurt that the Isla AW13 designs are also likened to scenes of nature, which give the pieces even more context.
Muted Avant-Garde Fashion
The Isla AW13 Collection is Inspired by the Russian Culture
Trend Themes
1. Muted-avant-garde Fashion - The trend towards subtlety and experimental designs in the fashion industry offers opportunities for disruptive innovation in the use of new materials and techniques to create unique designs.
2. Russian-inspired Fashion - The trend towards incorporating cultural elements into fashion design presents opportunities for disruptive innovation in the use of unconventional materials and traditional techniques to create new and interesting designs.
3. Nature-inspired Fashion - The trend towards incorporating elements of the natural world into fashion design offers opportunities for disruptive innovation in the use of sustainable materials and eco-friendly manufacturing processes.
Industry Implications
1. Fashion - In the fashion industry, disruptive innovation opportunities exist in the use of unconventional materials and techniques to create unique and sustainable designs inspired by different cultures and the natural world.
2. Textiles - In the textiles industry, disruptive innovation opportunities exist in the development of new sustainable materials and eco-friendly manufacturing processes to meet the demand for sustainable fashion.
3. Retail - In the retail industry, disruptive innovation opportunities exist in the use of virtual and augmented reality technologies to create immersive shopping experiences that allow customers to try on clothes from anywhere in the world.