Australian athleisure brand Crop Shop Boutique has partnered with model and influencer Isabelle Mathers for a new collaboration collection, which combines simple, stylish, and sporty designs for low-impact activities and everyday styling. "I’m so excited to be the very first Creative Partner for Crop Shop Boutique. Since the beginning, I have been on this journey with the founder, Rachel Dillon, for the brand, and driving confidence in women when it comes to athleisure. To now be part of this journey and have the ability to bring some of my own style into the collections is a dream," said Isabelle Mathers.
The collection features the brand's proprietary "Freedom" fabric, a custom blend of nylon and spandex, offering quick-drying, 4-way stretch, and a lightweight, silky feel. The range includes new styles in four neutral shades: Black, Almond, Chai, and White. The accompanying campaign, 'Issy Takes LA,' demonstrates how customers can wear these sets throughout the day while looking sleek, stylish, and comfortable.
The Crop Shop Boutique x Isabelle Mathers collection is available for pre-order from April 26th, 2023. Crop Shop Boutique, founded by Rachel Dillon, aims to provide stylish and functional activewear that complements the body and celebrates beauty.
Confidence-Inspired Workout Sets
Crop Shop Boutique Partners with Model Isabelle Mathers
Trend Themes
1. Low-impact Athleisure - Athletic clothing designed for low-impact activities and everyday wear presents an opportunity for brands that prioritize style and comfort.
2. Custom Blend Fabrics - Developing unique fabric blends that offer a silky feel, 4-way stretch, and quick-drying capabilities can be a key selling point for athleisure brands.
3. Influencer Collaborations - Partnering with influencers and celebrities to create customized clothing collections can generate excitement among social media-engaged audiences and drive sales.
Industry Implications
1. Activewear - The activewear industry can explore new fabrics and designs for low-impact activities that offer both style and functionality.
2. Fashion - The fashion industry can draw inspiration from the growing trend of athleisure wear that is designed for both exercise and everyday wear.
3. Marketing - The marketing industry can leverage influencer collaborations to create buzz and increase sales for athleisure brands.