Digitally detoxing can be a difficult thing in a modern world but the IRL Glasses aim to disconnect wearers by blocking out LCD and LED screens. Designed to give users full control over how and when they engage with screens, the sunglasses accomplish this with a specific type of polarization that came from a year of researching, prototyping and focus grouping.
Created by artist Ivan Cash, the IRL Glasses draw inspiration from the 1988 cult classic film 'THEY LIVE,' where a magical pair of glasses block out ads. According to Cash, the glasses aren't just meant to block out screens but will hopefully "[spark] additional conversation and [inspire] people to rethink their relationship with technology, to screens." A beta version of the glasses are currently available on Kickstarter and are being sold as a means to garner interest in a final version of the screen-blocking sunglasses.
Screen-Blocking Sunglasses
The IRL Glasses Rethink How We Interact with Technology
Trend Themes
1. Screen-blocking Technology - Disruptive innovation opportunities lie in the development of advanced screen-blocking technologies that allow users to disconnect from digital devices.
2. Digital Detox - The growing need for digital detox presents an opportunity to provide products and services that help individuals disconnect from technology and regain balance in their lives.
3. Tech-free Interactions - There is potential for disruptive innovation in creating products or experiences that promote face-to-face interactions and reduce reliance on screens and digital communication.
Industry Implications
1. Eyewear - The eyewear industry can capitalize on the trend of screen-blocking glasses by creating fashionable, comfortable, and effective products that help individuals disconnect from screens.
2. Wellness - The wellness industry can provide digital detox programs, retreats, and services that cater to the growing need for individuals to disconnect from technology and prioritize self-care.
3. Advertising - As individuals become more conscious of their screen time, there is an opportunity for the advertising industry to explore alternative, non-intrusive forms of marketing that do not rely on digital screens.