Urban Outfitters' iridescent shower curtain is a whimsical accessory that can be used as both a traditional curtain or as a liner. Crafted out of water-resistant vinyl, the curtain is durable and easy to clean, requiring users to simply wipe away dirt.
This holographic bathroom accessory speaks to consumers' growing desire for iridescent design finds and targets Urban Outfitters' Millennial and Gen Z core audience -- from college students who are moving out for the first time to first-time condo owners looking to make spaces their own.
Transforming a mundane and functional item to something unexpected, Urban Outfitters pairs its iridescent shower curtain with other holographic accessories for the home like a matching wall mirror and a PVC bath mat.
Holographic Bathroom Decor
Urban Outfitters' Iridescent Shower Curtain is Vibrant and Whimsical
Trend Themes
1. Iridescent Home Accessories - The iridescent design trend is on the rise and presents opportunities for disrupting various household items.
2. Whimsical Functional Decor - Functional items, such as shower curtains, can be transformed into fun and playful decor pieces that appeal to younger audiences.
3. Water-resistant Vinyl - The durability and easy-to-clean properties of water-resistant vinyl is becoming increasingly popular in home decor and furniture industries, leading to opportunities for innovation.
Industry Implications
1. Home Decor - Companies in the home decor industry can disrupt traditional household items by incorporating the iridescent design trend or using durable materials like water-resistant vinyl.
2. Furniture - Furniture companies can incorporate the use of water-resistant vinyl in their products to expand durability and ease-of-clean features.
3. Textiles/fabrics - Textile and fabric companies can appeal to younger audiences with fun and whimsical designs like holographic or iridescent patterns on shower curtains and other household items.