Children in the UK will all be nagging their parents for the iPod blazer from Marks & Spencer.
Parents might like it because of the practical aspect, like the fact that it repels water and stains so it should last longer than usual. They might even be glad that it has been made using recycled materials. The only thing the kids will be interested in, however, will be the integrated iPod functions.
The blazer has a discreet pocket for the iPod with a hidden connector and control settings built-in. There are even loops in the lapels to keep the earphones tidied away out of site.
Unfortunately, the blazers are only available in black for the moment, so those whose schools have different colored uniform will have to go without.
The last thing parents probably want is their kids taking expensive items like iPods to school, and the teachers won't be too pleased either.
While Marks & Spencer may see an increase in sales, parents will probably be cursing them for selling such a cool jacket.
iPod Optimized School Clothes
Marks & Spencer 2008 Back To School Collection
Trend Themes
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Industry Implications
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3. Children's Apparel - The children's apparel sector can tap into the market of smart apparel with integrated technology to provide innovative and functional fashion options for kids.