As part of Apple's upcoming iOS 15.4 update, the brand will be rolling out an iPhone emoji update complete with 37 new emojis. These emojis range from unique and expressive to strange and niche. Some of the most notable emojis in this update are the inclusive "pregnant man" emoji, the seductive "biting lip" emoji, and the accusational "finger point" emoji.
Some of the other included emojis are a "low battery" emoji that allows users to conveniently communicate that their phone is about to run out of battery, or the "melting" emoji that can be used to show a range of different emotions from ecstatic happiness to deep dissatisfaction. With each added emoji, avid texters find uses for each of them and many consumers latch on to certain emojis, integrating these small icons into their everyday texting patterns. Due to this, the addition of 37 emojis to all iOS systems is quite substantial.
Expressive Mobile Emoji Updates
Apple Has Unveiled 37 Emojis as Part of iPhone iOS 15.4
Trend Themes
1. Inclusive Emojis - Brands can capitalize on the demand for inclusive emojis by creating their own diverse set of emojis that resonate with consumers from different backgrounds.
2. Emojis for Self-expression - Businesses can explore creating personalized emoji sets for consumers that reflect their personality and allow them to express themselves in a unique way.
3. Emojis for Emotional Range - Developing emojis that provide a wider range of emotional expression than the traditional happy/sad categories could disrupt and capture market share in the digital communication industry.
Industry Implications
1. Mobile Technology - Mobile technology companies can innovate by creating their own unique set of emojis that can be marketed to mobile users.
2. Social Media - With the rise of social media, companies and individuals can benefit from using emojis to reach a wider audience, using popular emojis to ride the wave of relevant trends.
3. Marketing - Marketing teams can use emojis in ad campaigns targeting a younger audience and incorporating emojis will engage the audience and help promote brand recognition.