In order to connect with consumers under the age of 25 in an engaging way, Santander commissioned an "invisible cinema" to be created that can only be viewed through special eyewear. On the cinema screen, which cannot be detected by the naked eye, a viewing of 'Now You See Me' was shared with those wearing the polarised glasses. The entire experience was created to remind consumers, particularly those under the age of 25, the importance of keeping their online banking passwords, PIN numbers and personal information secure.
Chris Ainsley, Head of Fraud Strategy at Santander, says: "Generation Z has grown up online. However it's evident that one of the pitfalls of their online lifestyles is a culture of oversharing and being careless with sensitive information—and this is leaving them highly vulnerable to scams and fraud."
Experiential Invisible Cinemas
Santander's Cinema Educates Gen Z on Personal Data Privacy
Trend Themes
1. Experiential Invisible Cinemas - Using technology to create immersive and interactive cinematic experiences that educate and raise awareness on important topics such as personal data privacy.
2. Special Eyewear - Developing innovative eyewear that allows users to see hidden content or experiences, creating unique and personalized interactions.
3. Data Privacy Education - Designing engaging and memorable experiences, such as invisible cinemas, to educate and bring awareness to the younger generation about the importance of keeping personal information secure online.
Industry Implications
1. Banking - Exploring new ways to engage with younger consumers and educate them about online security and personal data protection.
2. Entertainment - Incorporating innovative technologies, like invisible cinemas, to create immersive and unique viewing experiences for movies and other forms of entertainment.
3. Eyewear - Developing specialized eyewear that enhances the viewing experience by revealing hidden content or creating augmented reality interactions.