Goodwipes—a brand focused on using the highest quality of ingredients in the most gentle and free-from formulas—boasts a convenience-focused intimate care kit that will help consumers take good care of their bodies. The set includes a comforting wash and wipe combo. Both products are specifically formulated to take care of "the most sensitive areas."
Through the intimate care kit, Goodwipes wanted to bring an experience that is beneficial and pleasant to consumers. As such, the combination of products combines actionable ingredients such as "soothing calendula and naturally antimicrobial clary sage." The latter also helps balance hormones and release stress. The formulations also have a nice rosewater scent.
Goodwipes' wipes are hypoallergenic, made with plant-based fibers, and can be safely flushed in the toilet—which is certainly rare for offerings of this type.
Comprehensive Intimate Care Kits
Goodwipes Boasts a Rosewater-Infused Products for Intimate Care
Trend Themes
1. Intimate Care Kits - Brands can create complete holistic experiences through the integration of natural ingredients and convenience for intimate care.
2. Plant-based Wipes - Wipes made with plant-based fibers provides a sustainable alternative to traditional disposable wipes.
3. Hypoallergenic Formulas - Formulating products that are gentle, free-from, and hypoallergenic can provide relief and comfort to consumers with sensitive skin.
Industry Implications
1. Personal Care - Opportunities for brands to develop convenient and all-natural intimate care products to meet consumers' growing needs for sustainable and healthy alternatives.
2. Natural Cosmetics - This trend of using high-quality natural ingredients in intimate care can easily be tapped by natural cosmetics manufacturers.
3. Eco-friendly Products - Incorporating sustainability into products such as wipes used for intimate care can provide innovative ways to promote eco-friendly initiatives.