Belgian creative agency So Nice has put up a website for the sole purpose of firing one of their eight employees (either that or they have created a clever scheme that capitalizes on the shoddy economy). You Choose We Fire features a Brady Bunch-style layout of those on the chopping block. According to the site, one of them has to go, and visitors to the site get to decide who it will be.
Implications - The rising popularity of social networking sites has allowed for businesses to enhance their products, branding and services with networking tie-ins. Companies can reach new customers by using advancements in technology and online social media to launch campaigns and events that appeal to a large range of consumers.
Crowdsourced Corporate Layoffs
Creative Agency Launches Internet Firing Squad
Trend Themes
1. Crowdsourced Firing - The trend of crowdsourcing employee layoffs presents an opportunity for businesses to save on costs and streamline the downsizing process.
2. Employee Empowerment - The trend of allowing website visitors to decide on employee layoffs shows an opportunity for businesses to empower their customers and increase engagement.
3. Controversial Marketing - The trend of creating controversial marketing campaigns, such as the You Choose We Fire website, presents an opportunity for businesses to generate buzz and attract attention.
Industry Implications
1. Human Resources - The human resources industry can benefit from the trend of crowdsourcing layoffs by offering consulting services for businesses looking to streamline their downsizing process.
2. Marketing - The marketing industry can take advantage of the trend of controversial marketing campaigns by offering creative and strategic services for businesses looking to make a splash and stand out.
3. Technology - The technology industry can benefit from the trend of employee empowerment by developing platforms and tools for businesses to engage their customers and allow them to participate in decision-making processes.