Brand USA has launched two complementary initiatives called Get Facts. Get Going. and American Originals. These initiatives are designed to rebuild international traveler confidence and showcase uniquely American cultural experiences during a landmark year for U.S. tourism, which includes the FIFA World Cup and the nation’s 250th anniversary.
Brand USA's Get Facts. Get Going. campaign addresses a practical barrier that often discourages potential visitors — confusion over visa requirements, entry fees, screening policies, and other logistical details, which have been distorted by outdated or incorrect information on social media. By consolidating accurate, real-time guidance into a single online resource at visittheusa.com/entry, Get Facts. Get Going. removes the guesswork and reassures travelers that the entry process is more welcoming than commonly believed.
The American Originals initiative, on the other hand, appeals to those seeking authentic, story-driven travel by highlighting the people and places behind globally influential music, cuisine, and traditions.
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns
Trend Themes
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Consolidated Entry Information — Centralized, real-time immigration and entry guidance creates scope for platforms that reduce traveler confusion by aggregating official visa rules, fees, and screening policies into a single trusted source.
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Authentic Cultural Storytelling — Narrative-driven promotion of local music, cuisine, and traditions enables differentiated visitor experiences built around cultural provenance and community-led content.
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Event-driven Tourism Surge — Major global events and national milestones are intensifying short-term inbound demand, opening possibilities for dynamic capacity management and premium, time-bound travel products.
Industry Implications
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Travel Technology — Integrated platforms combining official data feeds, personalized itineraries, and compliance verification could disrupt how travelers plan and validate international trips.
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Destination Marketing — Story-centric campaigns that leverage local creators and micro-narratives present opportunities to transform branding from generic promotion into community-authenticated cultural curation.
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Hospitality and Experiences — Operators focused on authentic, locally rooted experiences and scalable inventory for event-driven peaks stand to redefine value by packaging access to cultural insiders and limited-time offerings.