Jonathan Icher shows his worry for the world-wide problem of obesity with his new international food photography series titled ‘Fat Flags.' The concept is that people dressed up like their national flag eat their stereotypical national food.
This international food photography is intentionally unappetizing. The point Jonathan Icher is trying to make is that the heftiness of the American hamburger is just as unhealthy as the nutritionless carbs of the croissant, the white rice in sushi and the bleached noodles in pasta. And don’t forget the greasiness of an old English breakfast.
The people in this international food photography are all naked except for body paint in the design of their national flag. The subjects are seen gorging on their traditional food. The bright color mixed with the mouthfuls of food make this a hard series to look at and look away from.
Patriotic Platter Photography
Jonathan Iche's International Food Photography is Gluttonous
Trend Themes
1. Anti-obesity Art - Artists are creating pieces that focus on the negative effects of certain foods and are sparking conversations about health and obesity. There is an opportunity for disruptive innovation in the food industry by promoting and creating healthier options.
2. Controversial Photography - Photographers are using controversial and thought-provoking images to bring attention to important issues. Disruptive innovation opportunities could arise in the advertising industry by pushing boundaries and creating campaigns that are memorable and impactful.
3. Art Meets Advocacy - Artists are using their work to advocate for important causes and social issues. There is an opportunity for innovation in the non-profit sector by partnering with artists and creatives to raise awareness and engage communities.
Industry Implications
1. Food Industry - The food industry can innovate by promoting and creating healthier food options that are still culturally authentic and appealing.
2. Advertising Industry - The advertising industry can innovate by pushing boundaries in creative campaigns, using thought-provoking and controversial images to spark conversations and drive social change.
3. Non-profit Sector - There is an opportunity for innovation in the non-profit sector by partnering with artists and creatives to raise awareness and engage communities in important causes and social issues.