International Confex is described as "the UK's leading exhibition for event organizers."
Running from February 25th until February 26th in 2020, the two-day gathering is an immersive combination of exhibiting stations and speaker engagements. The idea is to inspire attendees in the marketing, execution, and programming of their own future events.
International Confex does a good job of visually presenting its event on social media channels, especially Instagram, where it clearly engages in some strategic posting. On one hand, it uses this platform to announces the exhibitors who are a part of its event, subtly pushing the #CONFEX2020 handle. On the other hand, it posts pictures that depict people interacting and networking at the conference, effortlessly creating a sense of understanding of the experience.
Event Industry-Specific Conferences
International Confex Seeks to Drive the Event Industry Forward
Trend Themes
1. Immersive Experiences - Event organizers can capitalize on immersive experiences to enhance attendee engagement and create a memorable event.
2. Social Media Marketing - Leveraging social media platforms like Instagram can help event organizers effectively promote their conferences and engage with attendees.
3. Networking Opportunities - Providing networking opportunities at conferences can foster connections and collaboration among attendees, enhancing the overall event experience.
Industry Implications
1. Event Planning - The event planning industry can incorporate immersive experiences and networking opportunities to attract attendees and differentiate their services.
2. Marketing and Advertising - Marketing and advertising professionals can leverage social media marketing strategies to promote conferences and increase brand visibility in the event industry.
3. Technology - Developing innovative technologies and solutions to enhance networking experiences at conferences can create disruptive opportunities within the event industry.