This cooperative brand project is a win-win-situation for all parties involved -- the traditional fashion house in the South of Germany and the café brand 'Primo Espresso.' Primo Café Bar was realized at the façade of the fashion house 'Zinser' in the pedestrian zone. It attracts passers-by with a warm atmosphere and the invitation to enjoy a coffee. At the same time, it creates value for the store’s retail customers. Natural materials and a dedication to detail reflect the philosophy of the brand: a sustainable mindset, high-quality coffee and an Italian lifestyle.
The main element of the interior concept is a big service counter that brings together all functions and materials: ceramic tiles, inspired by the traditional coffee house culture, whitened oak slats and a massive wooden top, glass display, black steel shelves and leather chairs. In reference to the structure of the counter, the café area is divided by vertically arranged wooden slats. Golden accents in the lights and the robust appearance of the wood-branded logo complement the café, which seems to say: "come in, drink good coffee in an aesthetic environment."
Fashionable Lifestyle Cafes
The Design of the Primo Cafe Bar Celebrates Style & Sustainability
Trend Themes
1. Fashionable Lifestyle Cafes - The rise of fashionable lifestyle cafes presents an opportunity for fashion brands to collaborate with coffee shops and create unique brand experiences.
2. Sustainable Design - The Primo Cafe Bar demonstrates the trend towards sustainable design in the hospitality industry, showcasing the potential for eco-friendly materials and practices.
3. Integration of Fashion and Retail - The integration of a café into a fashion store like Zinser highlights the trend of blurring boundaries between fashion and retail, offering customers a complete lifestyle experience.
Industry Implications
1. Fashion - Fashion brands can explore partnership opportunities with cafes to enhance their brand image and engage with customers in a unique way.
2. Hospitality - The hospitality industry can embrace sustainable design principles seen in the Primo Cafe Bar to create environmentally friendly and aesthetically appealing spaces.
3. Retail - Retailers can consider integrating cafes or other experiential elements into their stores to provide customers with a memorable and holistic shopping experience.